AuthorHailemichael Adugna

I’m a founder and marketer whose path was built through self-education, real business experiments, painful resets, and profitable exits all of which shaped my obsession with business leverage. My traction comes from working across M&A brokerage in manufacturing, buying and reselling 11 retail businesses for profit, and completing one software company exit.

What Separates Extraordinary Ventures from the Rest

By Hailemichael Adugna
7 Min Read
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Most startups fail not because the founders weren’t smart, or because they didn’t work hard enough. They fail because they were missing one or two of these six factors and in the venture game, missing one is usually enough. Here’s what the outliers actually have in common. 1. A Founding Team with Unreasonable Conviction The word “outstanding” undersells it. What...

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Why Your Business Formula Is Probably Wrong

By Hailemichael Adugna
11 Min Read
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Here is the strange thing about the way we talk about business. Someone walks into a room, writes “Revenue minus Cost equals Profit” on a whiteboard, and everyone behaves as if a great truth has just been revealed. Nobody objects. Nobody asks whether the formula is missing anything important. Nobody points out that the most valuable parts of a business usually refuse to sit nicely inside that...

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